Dietitians forecast a future of food innovations, warn against Tik Tok pseudoscience

Produced by Pollock Communications and Today’s Dietitian magazine, the survey queried nearly 1,200 registered dietitian nutritionists (RDNs) to generate its list of 2022 food trends.  The majority agreed that snacking and online shopping are here to stay and noted that feel-good functionality and value-based pricing will drive purchases in an era of food transformation.

Food as medicine: cue the superfoods

Three years into the pandemic, consumers continue to turn to foods with health and mood benefits, including plant-based foods and superfoods. Products with functional ingredients like CBD, collagen and hemp are also on the rise.

“With the focus on health and immunity in the next decade and the increased popularity of plant-based eating, nutrient-dense options will be an important part of consumer diets as they embrace food as medicine to help prevent disease,”​ said Louise Pollock, president of Pollock Communications.

According to the survey, fermented superfoods such as sauerkraut, kimchi and yogurt will be the most coveted this year. Blueberries, seeds, exotic fruits, avocado and leafy greens also made the list, with green tea trending as staple super beverage and ancient grains making a comeback as part of a low-carb diet.

Fad diets and snack attacks

“In reviewing the past decade of changes in food and nutrition, RDNs are most surprised by the overcorrection in diet culture – from fat-free everything to the rise of the high-fat, low-carb ketogenic diet,” ​the survey summary states, noting intermittent fasting and clean eating as other popular fad diets.