No matter of what social media system you scrolled this week, you most likely noticed many screenshots and stories detailing everyone’s Spotify Wrapped. (No, we did not believe we’d listened to that many Harry Types tunes, either.) But together with that slightly embarrassing musical background, you also probably saw a couple meals-loaded posts. And, in accordance to Chiquito, a U.K.-dependent restaurant chain, it almost certainly involved a charcuterie board or two.
In accordance to info sourced and parsed by Chiquito, the major food items craze of 2022, at the very least on TikTok, belonged to cloud bread. The extremely-fluffy, super-easy 3-component recipe dominated everyone’s For You feed in 2022. In accordance to the facts, consumers watched cloud bread-related videos 3.4 billion times in 2022.
Want additional? These are the prime 10 TikTok food developments for 2022, in order:
- Cloud bread, with 3.4 billion views
- Baked oats: 1.3 billion views
- Charcuterie boards: 1.2 billion sights
- Pasta chips: 1.1 billion sights
- Mug cake: 1 billion views
- Birria tacos: 922.2 million views
- Pink sauce: 599.8 million views
- Cinnamon rolls: 597 million views
- Nacho tables: 415.1 million sights
- Butter boards: 358.4 million views
The one particular we’ll acquire exception to is charcuterie boards, which, definitely, are a endlessly craze. That contains its alternate versions, particularly the butter board, a variation that we below at Food & Wine earlier explained as “similar to a cheese or charcuterie board” but with “softened butter decoratively swooped and swished on to a cutting board, from time to time formed to glimpse like an ocean wave or molded to keep the condition of a flower. In some situations, the butter is garnished with toppings like flaky salt, seeds, and spices. Sliced bread, crackers, or crunchy vegetables like radishes or carrots are served alongside for dipping.”
No matter whether you like or loathe it, TikTok has turn out to be a sizeable driver of foods and cafe tendencies. In accordance to a 2021 survey by the promoting company MGH, 35% of TikTok buyers have possibly gone to a cafe or ordered takeaway foodstuff right after observing it referenced in a TikTok online video. The survey also observed that a whopping 45% of end users surveyed reported they’d travel out of state to pay a visit to a restaurant talked about on the system.
Now, all that’s left to do is wonder what will craze in 2023.