From sea moss to edible flowers, Tastewise spotlights eight food trends for 2022

From sea moss to edible flowers, Tastewise spotlights eight food trends for 2022

“Ten years ago, affordability and taste were the sole top motivators behind America’s food and beverage choices: if it was tasty and good for the wallet, it was on the plate. Health – while always a consideration for some – has become a much more mainstream consideration in the interim, joining other demands like convenience, authenticity, and sustainability on the table,”​ said Tastewise CEO Alon Chen in the report​. 

To determine its trends for the year ahead, Tastewise used two-year, year-over-year data (2YoY), comparing 2021 to pre-pandemic 2019.

“Trends that not only weathered the initial storm of disruption caused by the public health crisis, but evolved to meet changing consumer needs, are worth watching,”​ the report read. 

Tastewise added that its trends go beyond the “usual suspects”​ of high level, macro-trends (e.g. plant-based, functional food as concept) that most in the industry are already aware of, and spotlights eight more under-the-radar and “off-the-beaten-path”​ trend moments. 

1. Rise of sea moss

With more than one-third (33%) of consumers turning to food and beverage to meet their individual health needs, sea moss — which contains high levels of zinc and folate — will reach peak popularity in 2022 and onwards, according to Tastewise. 

The company observed that mentions and social conversations around sea moss were up +384% in 2021 compared to 2019, primarily because of the sea vegetable’s purported health associations as a fertility booster for women. 

Other trending functional ingredients in the report included passionflower (for sleep improvement), rhodiola (for gut health), and starfruit (for energy).